Cooler Co. released a Yerba Mate beverage, which required a full-service re-branding that defined the company’s refreshed voice and aesthetic. I designed and presented bold and colorful can labels that better reflected the brand’s personality and target audience, new Amazon cover images to enhance the brand's digital shelf appeal, and social media images for the product release. My work was intended to revitalize Cooler Co.'s image and positioned it for stronger market engagement within the Jacksonville Beach community. I used Adobe Illustrator to create the can labels, Photoshop to create the can mockups, and InDesign to combine the images and text.