House Hats Collective is a music organization that specializes in event production across the US. They came to me in search of an original and hand-drawn design concept, looking to showcase the community, love, and movement within the house music scene. With their primary color being red, we brainstormed and came up with the slogan “Red is for Love.” When you purchase a t-shirt or sticker with this design, you're immersing yourself into a unifying community which involves itself in the acts of kindness and love through music. The development of this design includes Procreate for the character illustrations, and Illustrator for the text warp.